创意是偷不走的-IDEAS CAN'T BE STOLEN ALWAYS

上一篇 / 下一篇  2013-11-19 08:57:29 / 个人分类:人在北京     分享到:

清晨在公交车上看到一篇文章,整理出来给大家分享(翻译部分不能保证精确,只能是大意)。很多时候,在你的构思公布之前,就有人抢先一步,每每此时,复杂的心情总是难以言表。但不要愤怒,不要郁闷。因为这样的人和事情早就不止一次出现,你该习以为常。而且,最重要的是,能被偷走和盗用的,已经不算是真正的创意。他们可以盗用你的创意,却不能打乱你思考的模式,更无法浇灭心里那份对创新的热情。

                                                             THE IDEAS CAN'T BE STOLEN ALWAYS  

                                                                             创意是偷不走的

If you’re in the tech scene you have most likely seen the theatrical trailer for The Social Network, a movie with a semi-sensational edge on the founding of Facebook. The quote above really stuck out at me, and made me realize stealing an “idea” is a lot like stealing a snapshot. Even if someone steals your precious idea, they can’t steal the more important resources+skills that aren’t apparent in the context of that very small snapshot. Focus on the things unique to you that your competitors cannot steal:

如果你在科技现场时,你可能可以看到不少以FACEBOOK为模版而衍生出的其他社交网络软件。其模仿程度确实震惊了我,同时使我联想到一个词——剽窃,就像翻拍一张快照那么简单。但是你要明白,尽管某人可能偷取了你宝贵的创意,但他们窃取不了更重要的技能和资源。那些专属于你的独特,是他们不可能轻易拿走的。

They cannot steal your long term vision: Craigslist started in SF, Facebook at harvard, Google with only millions of pages, and Microsoft started as a basic interpreter. Everyone has a minimum viable market. The real question is: ” What is your long term vision?” Your long term vision and the path that gets you there cannot be stolen. When someone tries to steal your idea, they usually just steal the current market you’re going after. Could you have imagined ConnectU having a vision like that of the Facebook platform. like Mark did? I doubt it.

他们偷不走你远见卓识:最初,著名网站克雷格网站起源于斯坦福大学,蜚声世界的Facebook诞生地在哈佛大学,世界级搜索引擎Google曾经只有数百万网页,而微软最初也只是个计算机基础代码——每项事业都有一个开始,就像每个人都应该有一个短期目标市场,而更重要的是“你的长期目标是什么?”你的高瞻远瞩是别人不可预见的,自然也就是不可窃取的。某人如果窃取你的构想,他们通常也只是偷走了你当前追逐的市场。就像Connect U公司一样,他做着和Facebook类似的事情,却远远不会有其创始人Mark一样的长远发展目光。

They cannot steal your domain expertise: Truly great ideas are organic and usually come through your own experiences. Marc Benioff started salesforce after years of understanding the business software space by working at Oracle. Many other startups are born through founder’s frustrations with processes in areas they have domain expertise in. This deep understanding, especially in vertical and/or very specific engineering cases can only come through first hand experience.

他们偷不走你的专业经验:真正精妙的构想源自于你自身的、最原始的经验。Salesforce的CEO Marc Benioff 正是经过在甲骨文公司长期实践,了解了商业软件空间的运营模式之后,才开启了自己庞大的销售事业。而事实证明,其他很多领域创业的成功都源自于他们在专业领域的经验。也就是说,最直接的经验将是你事业成功的基石。

They cannot steal your market failure driven pivots: The successful version of your product or eventually products will certainly look different than the idea someone stole, which was likely in the napkin phase at the time. After they steal your initial idea a fork in the road is formed by the pivots and failures that you go through. Someone who actually has the balls to “steal your idea” will be so blindly in love with it that they will most likely be closed to feedback which may alter it.

他们偷不走你失败后的宝贵经验:真正富有你思想的成功创意和偷来的大有不同。你在餐巾上信手拈来的灵感往往没有经过深入雕琢和加工,他们将其剽窃去,就会顺着这个思路急于投资,盲目跟从。他们不知道精髓所在,不知道如何在可能出现的失败中如何完善和改进,所以往往忽略了如何将其转变为属于自己的构想。

They cannot steal your talent (at this point): Do you think the Winkelvoss twins could have recruited the tech team that is in place at Facebook today? It takes a certain class of founder to attract top notch talent. Many think that they can just outsource the development work overseas or have someone write copy for $10 an hour to make things sell. That’s just foolish. If you surround yourself with insanely smart people you trust in the early days they cannot be stolen. If they can, then you picked the wrong people to be cofounders.

他们在一定时期内偷不走你的智囊团:你认为Winkelvoss兄弟(和Facebook创始人是昔日同窗)能在今天的Facebook平台上挖来技术团队吗?显然不能,只有这项事业的奠基者才能吸引顶级人才。至少在一定时期内,那些和你一起打天下的元老级员工是不会轻易被挖角的,如果他们不幸被挖走,那只能证明你挑选了错误的合伙人。

They cannot steal your analytical insights: The data you collect in your early days is so very important and for the most part so very unique to your exact concept. Track every click, every conversion, and every complaint from a user. Find out what is working and most importantly what isn’t working. People trying to steal your idea will think that pixels are there just because they look pretty in that place or that those exact words were there because they sounded smart. What they don’t know is that every pixel and every word in place has meaning through rigorous analytical insights.  Here’s a great post that scientifically explains a lot of the analytics and metrics you should be tracking.

他们偷不走你的分析见解:你早期收集的数据十分重要,它们对你精确分析市场意义重大。你跟踪了用户的每次点击、每次页面转换、每次投诉,从而才可以找出那些此前被忽视的重要工作。别人会窃取你的想法,仅仅是因为一些浅显的内容看上去很漂亮,或者是某些字眼会让他们看起来很高端大气上档次。但他们却不知道的是那些表象背后往往都能分析出很多深刻含义,而这些深层的含义才是应该被人所关注的。

They cannot steal your plans for generating revenue: You can break down most revenue models on the Internet down to their simplest form. as either advertising based or charging for something. The real value comes from the details. Who are you charging? How much? What type of ads are you running? Why can you charge that rate? Why does it convert? The most someone can steal is your pricing page or your rate card. They can’t steal the endless testing, customer development, and insights behind those numbers. You should almost hope they play follow the leader here. When it comes time for your competitors to change these numbers, they won’t know what to do. You’ll be far far ahead before they realize what to do.

他们无法窃取你的收入:真正的价值收益来源于具体的细节。谁会给你的产品买单?能出价多少?你会选择哪种类型的广告?为什么你能达到那个利润率?那些人最多可以剽窃你的价格报表,但他们却偷不走接下类将要做的各种市场测试,偷不走你的客户发展模式,更偷不走那些相关数据可以得出的结论。你应该最希望看到他们的盲从,因为当他们需要调整市场决策时,他们很难知道该怎么做。你永远在市场敏感度上超过他们很远。


They cannot steal your passion to make this idea a reality: People stealing ideas are often followers. They are a product of the passion and vision you have displayed to them. They may often get passionate about the idea for a few days, but that passion will surely fade almost instantly once they realize the difficulties that lie ahead. Since an idea is just a snapshot, they will often lose passion/energy once they find themselves lost as to what lies beyond that one snapshot.

他们无法窃取你将理想转化为现实的激情:窃取构思的人往往只是跟随者。他们也许会为了获得一个构思而激动几天,但他们认清日后的困难之后,这种激情必将消失。而你却因为一份执著,而愿意坚持下去,直到真正把理想变为现实。

 

Be open with your ideas. I suggest sharing your ideas in a blog post to solicit feedback.  It worked well for me.  They will change by the time they become real businesses.   Don’t worry about someone stealing the idea, worry about the things they cannot steal.
让你的思想自由驰骋。你甚至可以把它们都整理出来,放到博客里,这是十分有益的。这些最初不成熟的构思会随着时间的变化而发生变化,知道最后真的具有可行性。不要担心某人会偷走你的思想,那些都是他们不能获取走的。

 


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八千里路的个人空间 引用 删除 八千里路   /   2013-11-19 17:50:32
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